Lego Introduces Smart Play System, Turning Toys “Alive”
Fundacion Rapala – At CES 2026, Lego unveiled a revolutionary new concept: Lego Smart Play. This interactive Lego system allows creations to “come to life” with sound, lights, and effects, all without the need for a screen or app. This major innovation represents a significant step forward for Lego, combining traditional play with modern technology. According to Julia Goldin, Chief Product & Marketing Officer of Lego Group, Smart Play is one of the biggest evolutions since the Lego Minifigure was introduced in 1978. The system aims to engage the next generation of Lego fans by enhancing the building experience with real-time interactive elements.
How Lego Smart Play Works: Combining Technology and Imagination
Lego Smart Play relies on three key components: the Smart Brick, Smart Minifigure, and Smart Tag. The Smart Brick is the core unit, equipped with a special chip and sensors like motion, light, and sound detectors. It also includes a mini speaker with a synthesizer and wireless charging capabilities. When combined with the Smart Minifigure and Smart Tag, the Smart Brick triggers real-time reactions, such as sounds and light effects, based on the user’s actions. This system brings Lego creations to life in an exciting and interactive way, enhancing the play experience without requiring any additional devices.
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Star Wars Sets Make Lego Smart Play Even More Exciting
To launch Smart Play, Lego chose to introduce it through its popular Star Wars franchise. The initial release features three sets: Luke’s Red Five X-Wing, Darth Vader’s TIE Fighter, and Throne Room Duel & A-Wing. These sets include interactive features like engine sounds, laser effects, and lightsaber movements. Fans will also hear the iconic “Imperial March” when Emperor Palpatine sits on his throne. This brings the Star Wars universe to life like never before, offering an immersive experience that combines building with dynamic sound and light effects.
Expanding the Lego Universe with Interactive Play
What makes Lego Smart Play even more impressive is that it is compatible with existing Lego systems. It doesn’t replace traditional Lego pieces but enhances them. This means that collectors can integrate Smart Play elements into their existing sets, providing a new layer of interaction. The system encourages creativity and allows for a deeper engagement with Lego creations. As Lego Smart Play expands, more sets will feature this technology, offering even more interactive opportunities for builders of all ages.
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The Future of Play: Blending the Physical and Digital Worlds
Lego Smart Play represents the growing trend of merging physical and digital play experiences. Toys are becoming more interactive, offering richer experiences without losing the hands-on nature that makes Lego so beloved. With Smart Play, Lego shows how physical play can evolve with technology while fostering creativity. This fusion of physical and digital elements creates new possibilities for play, offering immersive and interactive experiences that were once thought impossible.
Lego’s Commitment to Innovation for Future Generations
With the introduction of Lego Smart Play, Lego continues its tradition of innovation. The company has always focused on sparking creativity and imagination in children, and this new system is no exception. Lego Smart Play is designed not only for today’s generation but also for the future. As Lego continues to evolve, it will likely explore even more ways to integrate technology with classic play, enhancing the building experience for years to come.