Lego Introduces Smart Play System, Turning Toys “Alive”
Fundacion Rapala – At CES 2026, Lego unveiled a revolutionary new concept: Lego Smart Play. This interactive Lego system allows creations to “come to life” with sound, lights, and effects, all without the need for a screen or app. This major innovation represents a significant step forward for Lego, combining traditional play with modern technology.