Spanish Lavender Fields Ask Tourists to Stay Away on Weekends
Fundacion Rapala – The once-serene lavender fields of Brihuega, Spain—famous for their Instagram-worthy landscapes—are now asking tourists to visit during weekdays instead of weekends. The overwhelming influx of visitors has begun to put serious pressure on the town’s infrastructure and residents.
Massive Tourist Surge in July 2025 Drives Local Economy
During July 2025 alone, over 100,000 visitors flocked to the 1,000-hectare lavender fields, the peak blooming period. This surge contributed an estimated €8 million (Rp137 billion) to the local economy. Yet, the picturesque scenery that lures influencers and photographers has become a double-edged sword.
A Town of 3,000 Struggles to Handle Tourist Traffic
Brihuega, home to fewer than 3,000 residents, has become overwhelmed, especially during weekends. Narrow historical streets and limited parking have created traffic chaos. Mayor Luis Viejo expressed concern, stating, “Last Saturday, the town was paralyzed. It was a very tough day for me.”
Mayor Urges Weekday Visits to Ease Congestion
In response, the mayor has urged tourists to plan their trips Monday through Thursday to help spread out the crowd. “We have cultural and artistic offerings beyond the lavender. Please consider visiting during the week,” Viejo emphasized in his interview with Spanish daily ABC, as cited by The Telegraph.
Plans for Shuttle Service and Parking Improvements Underway
To manage future crowd control, the mayor announced plans for a permanent park-and-ride facility outside the historic center, complete with shuttle buses to the fields. This initiative aims to ease traffic and improve daily life for local residents, especially during the lavender bloom season.
Free Entry Limits Regulation but Boosts Tourism Revenue
One challenge the municipality faces is the lack of authority to limit visitors, as the lavender fields are free to access. Despite the growing pains, tourism has brought substantial economic benefits. The key, according to Mayor Viejo, lies in spreading tourism year-round, not just in summer.
Looking Ahead: Promoting Off-Season Attractions
To reduce the seasonal overload, local authorities are promoting autumn visits to the sumac fields, which turn a striking crimson in October and November. The goal is to diversify tourist interest and encourage sustainable travel practices that protect the town’s heritage and quality of life.